The Comforting Realities Of Universally Appealing Content (Part 1)
Content managers, copywriters and anyone else in the advertising game need to know the truth: universally appealing content doesn’t exist. Now take a deep breath, smile, and stop attempting to create...
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The Universal Appeal of Knowledgable Content (Part 2)
Last week in part one of The Content Guide: The Comforting Realities of Universally Appealing Content we discussed the importance of exploring your content (your expertise & your benefit to...
View ArticleAim Higher: From Entrepreneur to Business Success Story in 3 Steps
Are you sick and tired of being an entrepreneur? Oh sure, you didn’t have to put on pants today, you own stock in a Columbian-based coffee emporium and your seven cats all have office responsibilities...
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